Korean influencer rates 2026: $220 to $1,120 per Instagram post at 10K-100K followers

A sponsored post from a Korean Instagram creator with 10,000 to 100,000 followers costs ₩300,000 to ₩1,500,000 on 2026 Korean rate cards, which is about $220 to $1,120. A TikTok video in the same tier costs ₩300,000 to ₩4,000,000 ($220 to $2,990). A branded video on a YouTube channel with 100,000 to 500,000 subscribers costs ₩6,400,000 ($4,780). The table below has every platform and follower tier.

These rate cards are published in Korean, by Korean agencies, rate-calculator sites and freelance marketplaces. For the same tier, one card can ask 5 to 10 times what another asks, and none of them says how many people a post reaches for the money. So we collected 104 won prices from 45 Korean sources and divided them by the real views of 3,395 Korean creators that Virev tracks: 2,411 on Instagram, 915 on TikTok and 69 YouTube channels.

We convert won to US dollars at ₩1,340 to $1, the rate on October 29, 2026 (Trading Economics), and round the dollar figures. The rate cards themselves were published from July to September 2026 and quote won only.

Korean influencer rates 2026 by platform and follower tier

Each figure is the base rate for one post or video. Instagram comes from the July 2026 psdetector table. TikTok combines four sources: Kmong for 1K to 5K followers, Demoday for 5K to 500K (May 2026), TubePing for the upper end at 100K to 500K, and Dangaro for 500K and up (September 2026). YouTube is the Dangaro data team's reference price for a branded video, from September 2026. Usage rights and agency fees come on top, as the table of add-ons further down shows.

The same rates divided by real views

The won figure is the cost of one view. The dollar figure in parentheses is the cost of 1,000 views. For each creator we divided the rate card price of their tier by their median recent views, then took the median for each tier. *Only 12 YouTube channels have fewer than 100,000 subscribers, so we computed those two tiers together.

Tagby, a Korean influencer platform, gives a pricing rule for Reels and Shorts of ₩20,000 per 1,000 views, which is ₩20 a view or $15 per 1,000 views. At that rule, a 10K-100K Instagram post is worth ₩430,000 ($320), because the median Reel of the 1,176 creators in that tier gets 21,716 views. The same rule puts a micro TikTok video at ₩780,000 ($580) and a mid-tier Instagram post at ₩1,320,000 ($990). For a YouTube channel with 100,000 to 500,000 subscribers, the Tablein rule (₩25 a view, 1.5 times for a branded video) gives ₩2,540,000 ($1,900), which is 40% of the ₩6,400,000 rate card price.

• At ₩20 a view, 40% of Instagram creators with 10K-100K followers do not get enough views to be worth even the ₩300,000 bottom of the rate card.
• Paid at rate card prices, YouTube creators cost ₩81 to ₩264 a view, which is more than YouTube video ads at ₩30 to ₩100 a view ($22 to $75 per 1,000 views).
• Nano TikTok accounts are the cheapest at ₩7 to ₩15 a view, because their videos get 2.9 times more views than they have followers.
• Usage rights add 20% to 100% of the base rate, and an agency adds 15% to 30% of the spend.

To price one account, enter its handle or channel name in the Instagram money calculator, the TikTok money calculator or the YouTube money calculator. The tier tables are in a CSV file you can download.

For comparison, our study of global influencer rates puts a 10K-100K Instagram post at $635 on published US-dollar rate cards.

Meta ads and creator fees are priced differently

A brand that budgets for "Instagram advertising" in Korea can mean two things: ads bought in Meta Ads Manager, or a fee paid to a creator. The two are priced in different ways.

The cost per click comes from one clinic's Meta account for March to June 2026, published by the Korean ad agency Oneadi¹. A brand can also combine the two with partnership ads, which run a creator's post as an ad from the brand's account. That needs the usage rights covered below in the contract.

How far Korean rate cards disagree

We compared the price of one post from an Instagram account with 10K-100K followers across eight published sources.

The low ends run from ₩100,000 to ₩500,000 and the high ends from ₩200,000 to ₩2,000,000. Most tables say only that they show "the range used in the industry" and do not say which deals they come from. Featuring (with 2023 data) and the agency behind the i-boss guide are about the only ones that say they built the table from their own deals.

Real deals sit near the bottom of the tables.

• On Kmong, a Korean freelance marketplace, an Instagram account with 75,000 followers sells a feed post for ₩200,000 ($150) and a Reel for ₩300,000 ($220), and keeps the post up for 365 days².
• The agency behind the i-boss guide built its budget table from 3,000 to 4,000 collaborations, and it sets ₩200,000 to ₩400,000 ($150 to $300) per micro creator and ₩400,000 to ₩800,000 ($300 to $600) per macro creator.
• An ASMR TikTok creator with 110,000 followers (as of November 2023) sells one product review video on Kmong for ₩70,000 ($52).

Some deals go far above the tables. In 12 real quotes analyzed by the agency WISEK, an account with 34,000 followers asked ₩2,000,000 ($1,490) and one with 243,000 followers asked ₩900,000 ($670). The correlation between follower count and quote was 0.23, so follower count alone explains almost none of the price.

Rate card prices divided by real views

The cost per view in the summary table comes from the three tables below, one for each platform. The tiers by followers are nano 1K-10K, micro 10K-100K, mid 100K-500K, macro 500K-1M and mega 1M and up. For each creator we took the median of their recent views and divided the rate card price for their tier by it. Each table shows the median of those results.

Instagram Reels

The prices come from the July 2026 psdetector table³.

TikTok

The prices combine Demoday (10K-500K), Dangaro (500K and up) and the Kmong average (under 5K).

YouTube long-form

The prices are Dangaro's September 2026 reference prices for a branded video by subscriber tier⁴. With 69 channels in the sample, we cut the tiers to four.

Four things stand out in the three tables.

• The views a budget buys change more with the tier than with the platform. Nano TikTok costs ₩7 to ₩15 a view, but mid-tier TikTok costs ₩34 to ₩112.
• Instagram rate cards land between ₩14 and ₩95 a view. Against Tagby's Reels rule of ₩20 a view, the low end of each card is close, and the high end is more than three times higher.
• YouTube rate cards cost ₩81 a view or more, because Korean YouTube videos get far fewer views than the channel has subscribers. For channels with 1 million or more subscribers, the median video got views equal to 4% of the subscriber count.
• Per follower, big accounts are cheaper. A budget built on follower counts makes big accounts look cheap, and a budget built on views makes small accounts look cheap.

The gap inside one tier is bigger

The average of a tier matters less than how much views vary between creators inside it.

Of the 1,176 creators with 10K-100K followers, 40% have a median Reel below 15,000 views. At ₩20 a view, that is worth less than ₩300,000. On the other side, 22% pass 75,000 views, so even the ₩1,500,000 top of the rate card comes to ₩20 a view or less for them. The 10th percentile of this tier is 2,531 views and the 90th percentile is 175,879, a gap of 70 times.

So two creators with the same follower count should get different prices. Check a candidate's engagement rate and reactions first with the Instagram engagement rate calculator and the TikTok engagement rate calculator.

How to work out a fair price

The examples below use these steps.

1. Estimate the views. Use the median views of the creator's last 3 to 5 sponsored posts. If they have no sponsored posts, multiply their usual median views by 0.7, because sponsored Reels by Korean creators got 68% of their usual views (our report on influencer marketing data in Korea).
2. Set a price per view of ₩13 to ₩30 for Reels, TikTok and Shorts. ₩13 comes from a real YouTube negotiation that Mayacrew published, ₩20 is the Tagby rule, and ₩30 is the bottom of YouTube video ad prices. Above that, buying the same views as ads costs less.
3. For long-form YouTube, use Tablein's price per view by subscriber tier (₩15 for 1 million and up, ₩25 for 100,000 and up, ₩40 for 10,000 and up). Keep it as is for a planned product placement and multiply by 1.5 for a branded video⁵.
4. Add the extras, such as usage rights, exclusivity, extra revision rounds and agency fees, from the table of add-ons below.

Fair prices for nine real Korean creators

We worked these out from public posts that Virev collected. What these accounts are paid is not public. Each fair price is our estimate from the steps above, not a quote from the creator.

Sponsored views are the median views of the creator's sponsored posts. For @2byeolmii and @RISABAE they are the median of all the channel's videos.

Nano tier, @ioucosbutimstudent (nana)

This beauty account has 6,681 followers. Of its 104 posts from late April to mid-September 2026, 91 carried a #광고 (ad), #제품제공 (product provided) or [광고] label. The 91 sponsored Reels have a median of 20,089 views, three times the follower count. Even the ₩300,000 top of the nano rate card comes to ₩15 a view, so the top of the card or a little above it fits. Most of the feed is ads, though, so a brand should first read the comments on recent sponsored posts and see whether they are questions or only emoji.

Micro tier, @silver._.mouse._ (은지)

This account has 12,460 followers, and 46 of its 68 posts carried an ad label. Its 36 sponsored Reels have a median of 22,598 views, 69% of its unsponsored Reels (32,546). The rate card says ₩300,000 to ₩1,500,000, while views give ₩290,000 to ₩680,000 ($220 to $510). The lower half of the card fits.

Mid tier, @aggieku0201 (서애쿠의 예쁜날)

This account has 203,200 followers. Of 102 posts, 83 carried an ad label, and its median Reel has 105,147 views. Its September sponsored posts were carousels for the Fibreno Hannam store, a Restylane talk event, Guerlain perfume and a Le Creuset tumbler. Carousels show no view count, so judge them by reactions. The median sponsored post got 2,359 reactions, so a ₩1,500,000 fee comes to ₩636 per reaction. On Reels the fair price is ₩1,500,000 to ₩2,500,000 ($1,120 to $1,870), the low end of the card. This account also appears in a VT Cosmetics campaign case.

Mega tier, @goxnniee (김고은)

This fashion and lifestyle account has 1,466,361 followers. Its median Reel gets 1.29 million views, 3.6 times the median of the 1M+ tier (360,000). A #광고 Reel for belif on August 29 got 713,875 plays and 32,463 reactions. Views give ₩9,300,000 to ₩21,400,000 ($6,940 to $16,000). For this account the ₩10,000,000 floor of the rate card is not a low price. Its sponsored posts get 60% of its usual reactions, which a brand can use in negotiation.

YouTube micro tier, @CHAEHEE_2 (채히)

This makeup channel has 37,700 subscribers. Of its 10 videos from June to August 2026, 3 carried the line "유료광고를 포함하고 있습니다" (includes paid promotion), for Amelie, ODDTYPE and NAMING. The paid videos have a median of 10,750 views. The ₩800,000 Dangaro price comes to ₩74 a view. The Tablein rule gives ₩430,000 for a planned product placement and ₩650,000 for a branded video.

YouTube mid tier, @2byeolmii (이별미)

This channel has 207,000 subscribers. Its 10 videos have a median of 62,367 views, but a paid video for Abib on July 31 got 289,258, 4.6 times the median. The ₩6,400,000 Dangaro price comes to ₩103 a view at the median. The Tablein rule gives ₩1,560,000 to ₩2,340,000. Views swing a lot from video to video, so keep the base fee at the formula and pay a bonus if views pass twice the forecast. Some of the channel's videos say they include no paid promotion but that the creator gets part of the sales from a shop, so the channel also works on revenue share instead of a fixed fee.

YouTube mega tier, @RISABAE (이사배)

This channel has 2.68 million subscribers. Its 11 videos from April to August 2026 have a median of 211,791 views. A video sponsored by AHC in May got 615,207 views, and one sponsored by Lagom in August got 211,791. The view formula gives ₩3,180,000 to ₩4,770,000 ($2,370 to $3,560), while the rate card says ₩24,000,000 to ₩30,000,000, more than five times higher. Views do not explain that gap. The brand pays for her skill at makeup demos and the trust her name carries. If the brand needs only views, YouTube ads can buy 210,000 views for ₩6,400,000 to ₩21,000,000 ($4,780 to $15,700). A brand that pays this channel more should write usage rights, video length and on-screen time into the contract.

TikTok, @gardenofniiya (니야) and @joyseoworld (조이서)

In August 2026 both accounts posted a #광고 video for the same product, Samyang's 짜르르 jjajang ramen. They have 108,000 and 1,158,000 followers, ten times apart, but the videos got similar views: 105,200 and 130,300. On rate cards 조이서 costs 2.25 to 2.5 times more. By views, the two videos are worth about the same.

Eight sponsored TikTok videos for Lingtea Zero

From June to August 2026 the Korean drink brand Lingtea Zero (링티제로) sponsored many small TikTok accounts. Virev collected 8 videos that carried a #협찬 (sponsored) label and a tag of @링티제로 and were at least 7 days old when collected.

• The 8 videos got 922,200 views in total. Every video got more views than the account has followers, from 1.3 to 7.5 times.
• At the TikTok rate cards above, the 8 creators would cost ₩4,200,000 to ₩15,300,000 ($3,130 to $11,400). That is ₩4.6 to ₩16.6 a view ($3 to $12 per 1,000 views), below the Instagram and YouTube cards.
• 74% of the views came from one video by @ssomxn, who has 181,000 followers. The other 7 creators got 238,500 views together. Spreading a budget over many small accounts buys the chance that one of them takes off.
• Each creator framed the drink in their own way, such as exam season, workouts and K-pop fandom. Three captions named the store chain GS25 as the place to buy it.

What the brand paid is not public. If it had spent the same budget on one big account, views would likely not have grown with the follower count, as the 조이서 case above shows.

Add-ons that raise or lower the rate

Korean sources list different add-ons to the base rate. These are the values we found.

Usage rights change the rate more than any other add-on. 히묘, a beauty account with 1,897 followers, gets ₩800,000 ($600) or more per Reel, as her spouse showed on a blog with a screenshot of the payment. That is almost three times the nano rate card, and the fee included the brand's right to run the video as an ad. To budget usage rights apart from the post, see Budget creator usage rights separately from production.

The top of the market works the same way. In March 2026 Edaily and other outlets reported a media kit for the YouTube channel of Kim Seon-tae (1.37 million subscribers), who made his name running the Chungju city channel. It listed ₩80,000,000 ($59,700) for a branded video, ₩30,000,000 ($22,400) for a simple product placement, ₩50,000,000 ($37,300) for a standalone Short and ₩100,000,000 ($74,600) for a branded video bundled with highlight Shorts. The reports said nobody had confirmed who wrote the document. The same channel's price moves more than three times with the format.

How to negotiate the rate

1. Ask for the insights of sponsored posts, meaning screenshots of views, reach and saves for the last 3 to 5 sponsored posts. Do not accept usual posts or the best post in their place.
2. Offer a price worked out from views first, and send the math with it, for example "20,000 expected views at ₩20 a view, so ₩400,000 ($300)". If the creator names another number, you can ask what it is based on.
3. Price usage rights on their own line. Name the channels, such as Meta ads, product pages or offline, and the period. If you do not need them, leave them out and lower the rate.
4. Keep exclusivity narrow and short. "Sunscreen for 30 days" costs less than "all skincare for 3 months".
5. Split the fee into a base fee and a bonus. Pay a base fee that matches the expected views and add a bonus if views pass twice that. This fits channels such as @2byeolmii, whose views differ several times from video to video.
6. Get a lower rate for bundles and repeat work. A feed post and Reel together take 15% to 25% off, and a 3 to 6 month contract can lower the rate per post further.
7. Mix product and a small fee for nano accounts. Under 10,000 followers, a common deal is the product plus a ₩50,000 to ₩100,000 ($37 to $75) fee. Our guide to influencer seeding in Korea (in Korean) works out the cost of seeding.
8. Write the terms into the contract: upload date, number of revisions, how long the post stays up (Kmong sellers offer 180 to 365 days), how the ad is labeled and whether the price includes VAT.

For ways to negotiate by changing the scope of the work, see Negotiate a creator partnership by changing the scope.

What to check before you book

• Look at the median views of the last 12 posts, because one viral video pulls the average up.
• If labeled ads make up more than half the feed, check how much lower sponsored posts perform than usual ones.
• Check the tags on recent sponsored posts for competing brands.
• Save the campaign posts with the Instagram downloader before you report results, because creators can delete or edit them.

Virev also has a guide to how much influencers charge and a page on micro-influencer pricing. Both use US-dollar benchmarks from outside Korea, while this article uses Korean won rates and the views of Korean creators. Our study of 175,104 sponsored posts measured how much less engagement a sponsored post gets. Sponsored posts got 0.69 times their usual engagement, and 0.50 times for creators with 1 million or more followers, so multiply by that ratio too when you divide a rate by views.

Search Korean creators in Virev to filter by follower count, engagement rate and niche, and see each candidate's recent views and reactions before you send an offer. That gives you the numbers the steps above need. Creator discovery in Virev explains how the search works, and Korean influencer marketing with Virev covers discovery and outreach in Korea. More calculators and lookups are in Virev tools. For 36 Korean creators with their engagement rates, see our list of Korean influencers.

How we measured

• For Instagram, we took public accounts with 1,000 or more followers that Virev's crawler read between August 5 and October 1, 2026, where at least half of the recent captions are in Korean or the profile analysis places the account in Korea. We removed brands, media, shops and official accounts, and kept 2,411 creators who posted at least 3 Reels with visible views between March 1 and September 15, 2026. Views are each creator's median Reel plays.
• For TikTok, we took public accounts with 1,000 or more followers read between August 13 and September 30, 2026, where at least half of the captions are in Korean or the profile country is Korea. We removed media, brand and business accounts and kept 915 creators with at least 5 videos posted since January 2026 that were 7 or more days old when collected.
• For YouTube, we took channels with 1,000 or more subscribers read between August 6 and September 10, 2026, whose country, description and video titles are Korean. We removed broadcasters, news outlets, entertainment agencies and kids' channels, and kept 69 channels with at least 5 videos longer than 60 seconds, posted since October 2025 and at least 14 days old when collected. We do not collect YouTube comment counts, so reactions there count likes only.
• For cost per view, we divided the low and high rate card prices of each creator's tier by their median views and took the median for each tier. The rate cards are psdetector for Instagram (July 31, 2026), the Kmong average (under 5K), Demoday (5K-500K, with TubePing for the upper end above 100K) and Dangaro (500K and up) for TikTok, and Dangaro (September 2026) for YouTube.
• A post counts as sponsored if its caption or video description has #광고, 유료광고 (paid promotion), 협찬 (sponsored), 제품 제공 (product provided), 경제적 대가 (financial compensation) or a similar phrase. We left out negative phrases such as "유료광고를 포함하지 않습니다" (does not include paid promotion).
• The raw data behind the summary table is in influencer-rates-korea-2026.csv. It has the creator count, median views, low and high rate card price, cost per view and source for each platform and tier. Amounts are in won as the sources quote them, with no currency conversion. You may use it under CC BY 4.0 if you credit Virev and link to this article.
• The sample is the accounts Virev collects, so it leans toward accounts that brands look for. YouTube has only 69 channels. Most published rate cards do not say which deals they rest on, so the cost per view is what you pay "if you pay the card". Real deals are often lower.