This page lists 94 Instagram creators in South Korea who post about everyday life, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 22 and September 29, 2026. The median creator here has 48,783 followers and an engagement rate of 1.90%.
Lifestyle creators in Korea film their day: home, cooking, parenting and daily outfits. That makes them a fit for products people use every day, such as household goods, home decor, appliances and food. Pick a follower tier that fits your budget from the first table, then use the category table to find creators who mix daily life with fashion, beauty or parenting. Names appear as each creator writes them, often in Korean, and every name links to the Instagram profile.
A few creators on the list are foreigners who live in Korea. Before you reach out, read the comments on a few recent posts to see which country the followers come from. If you sell to Korean shoppers, look for comments in Korean.
94
Creators measured
48.8K
Median followers
1.90%
Median engagement rate
Korean lifestyle creators by follower count
Micro accounts (10K to 100K followers) are the largest group, at 48 of 94 creators, or 51%. Among tiers with at least 5 creators, nano creators get the highest median engagement rate, 6.46%, and mid-tier creators the lowest, 0.94%, so a typical nano post draws 6.9 times the response per follower.
| Followers | Creators | Median engagement rate | Median Reel views |
|---|---|---|---|
| Nano (1K to 10K) | 13 | 6.46% | 2,000 |
| Micro (10K to 100K) | 48 | 2.27% | 17,108 |
| Mid-tier (100K to 1M) | 30 | 0.94% | 50,350 |
| Macro (1M+) | 3 | 6.06% | 1,297,008 |
The 20 biggest lifestyle creators in Korea
These are the largest accounts on the list, sorted by followers at our read. The biggest is 김 고은 KIM GOEUN, with 1.47M followers.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| 김 고은 KIM GOEUN | 1.47M | 6.06% | 1.3M | Fashion and lifestyle |
| Poonam Naruka | 1.19M | 6.86% | 1.34M | Lifestyle and travel creator |
| 차현승🇰🇷(Cha HyunSeung) | 1.01M | 1.39% | 100K | Celebrity lifestyle and fitness |
| 오재형 | 700K | 0.45% | n/a | Actor and fashion/lifestyle creator |
| 문세훈 | 670K | 0.74% | n/a | Lifestyle and hospitality entrepreneurship |
| 박나언 | 650K | 0.57% | 150K | Fashion and lifestyle |
| 태은 ☽ | 570K | 0.37% | n/a | Lifestyle |
| @1993kg | 500K | 0.46% | n/a | Fashion, beauty and lifestyle |
| Sang Hwa LEE 이상화 | 410K | 1.96% | n/a | Personal lifestyle |
| 신 유은 yueun shin | 360K | 1.01% | 52K | Fashion and lifestyle |
| 단비 | 350K | 0.63% | 65K | Lifestyle and promotional content |
| 이 상현 (박하) | 340K | 4.16% | n/a | Personal lifestyle photography |
| Munisa vlog | 280K | 1.42% | 200K | Korea-based lifestyle vlogging |
| 쑤지 | 280K | 0.82% | 92K | Digital creator |
| 임규영 | 260K | 0.76% | n/a | Veterinary lifestyle creator |
| 윤둥 | 250K | 0.86% | 49K | Health/beauty |
| 짼 | 240K | 0.92% | n/a | Fashion and lifestyle |
| Leesoodam 이수담 | 240K | 7.89% | n/a | Beauty and lifestyle |
| 꿀아영(신아영) 뷰티 일상 | 240K | 0.16% | 19K | Reel creator |
| 김한영 | 230K | 3.02% | n/a | Actor and lifestyle creator |
12 micro lifestyle creators in Korea with high engagement
Of the 48 creators with 10K to 100K followers, these 12 have an engagement rate at or above that tier's median of 2.27%, sorted from highest. We left out accounts whose average likes plus comments exceed their median Reel views, and accounts with no Reel view count, because we could not cross-check their response numbers. A high rate can come from comment giveaways, so open a few recent posts before you reach out.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| 별것 | 14K | 66.64% | 30K | Personal blog |
| 돼승이 | 49K | 27.96% | 250K | Personal blog |
| yeBBIN ໒꒱ | 22K | 23.88% | 20K | Beauty and fashion lifestyle |
| 전업자녀야 밥찷여 | 36K | 20.68% | 220K | Home cooking and domestic lifestyle |
| Seas 씨스 ꕤ︎︎ | 51K | 15.43% | 52K | Korea lifestyle and travel |
| 해서 | 25K | 11.71% | 70K | Personal lifestyle |
| 이융두 | 23K | 6.44% | 15K | Fashion and lifestyle |
| 박서우 | 69K | 5.87% | 190K | Family and toddler lifestyle |
| 동디 | 90K | 3.60% | 190K | Food and family lifestyle content |
| 서 나래 | 11K | 2.92% | 4,443 | Beauty and personal care |
| 𝐆𝐢𝐨 지오 | 67K | 2.56% | 45K | Lifestyle |
| 지현🌿 | 12K | 2.40% | 5,302 | Beauty and lifestyle |
What Korean lifestyle creators post about
The most common profile category is Reel creator, on 9 accounts. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.
| Instagram category | Creators | Median engagement rate |
|---|---|---|
| Reel creator | 9 | 1.04% |
| Fashion and lifestyle | 8 | 2.11% |
| Personal lifestyle | 8 | 4.23% |
| Digital creator | 8 | 1.17% |
| Lifestyle | 6 | 2.09% |
| Health/beauty | 5 | 0.86% |
| Beauty and lifestyle | 5 | 2.40% |
| Personal blog | 3 | 27.96% |
How we built this list
- We counted a creator as based in Korea from three signals: the country in their Virev profile, caption language (at least half of the posts in Korean) and place names in the bio. We removed accounts whose profile names another country.
- We kept creators whose profile category, main topic in Virev, or Korean bio uses words such as lifestyle or daily life (라이프스타일, 일상).
- The list holds individual creators only, with no brands, media pages or shops, and each one has at least 1,000 followers and at least 6 measured recent posts.
- The engagement rate is average likes plus average comments on the 6 to 12 most recent feed posts, divided by followers at the read.
- Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 59 of the 94 creators have one.
- These numbers were read between August 22 and September 29, 2026, and follower counts move after that, so check the live profile before you send an offer.
- The page shows public profile numbers only, with no emails or phone numbers.
More Korean creator lists
We built lists the same way for other niches and cities. In English, see Korean fashion influencers, Korean fitness influencers, Korean golf influencers, Korean home and interior influencers and Busan influencers. In Korean, see Seoul influencers, Korean food influencers, Korean mom influencers, Korean pet influencers, Korean travel influencers, Korean camping influencers, Korean running influencers and Jeju influencers.
In English, see the 36 hand-picked Korean influencers, which also covers how Korean creators label paid posts with words such as 광고 (ad) and 협찬 (sponsored), and the 45 Korean beauty influencers. Related reading: micro and nano influencers, how sponsored posts perform on Instagram and lifestyle influencers in Singapore. For Korean prices by tier, see our influencer rate card.
Find more lifestyle creators in Korea
This page lists 94 creators from one data pull. Search Korean lifestyle creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.
