This page lists 122 Instagram creators in South Korea who post about interiors, home styling and housekeeping, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between October 16 and October 22, 2026. The median creator here has 32,039 followers and an engagement rate of 0.99%.
The list covers two kinds of Korean home account. Interior accounts (인테리어, 집꾸미기) style a whole apartment and fit furniture, lighting and decor brands. Salim accounts (살림, the Korean word for running a household) post cleaning, storage and kitchen tips and fit household goods and kitchenware. The list also includes creators who post on Ohouse (오늘의집), the Korean home interior app.
Read the bio before you pitch. Many accounts state the apartment size in pyeong (1 pyeong is about 3.3 m²) and the floor plan, so you can tell whether your sofa or shelf fits their home. Some bios also say the creator runs no group buys (공동구매, or gonggu, a short sale window a creator opens for followers), so offer those creators a gift or a paid post instead of a sales deal.
122
Creators measured
32K
Median followers
0.99%
Median engagement rate
Korean interior and home creators by follower count
Micro accounts (10K to 100K followers) are the largest group, at 93 of 122 creators, or 76%. Among tiers with 5 or more creators, nano creators get the highest median engagement rate, 3.89%, against 0.78% for mid-tier creators, so a nano post draws about 5 times the response per follower. Reach goes the other way, and the median mid-tier creator's Reels get 16,401 views, against 232 for nano creators.
| Followers | Creators | Median engagement rate | Median Reel views |
|---|---|---|---|
| Nano (1K to 10K) | 8 | 3.89% | 232 |
| Micro (10K to 100K) | 93 | 0.90% | 1,609 |
| Mid-tier (100K to 1M) | 21 | 0.78% | 16,401 |
The engagement rate on this page uses average likes and comments over recent posts. Our list of 36 Korean influencers uses the median post instead, so compare a creator here with the tier medians above, not with that page.
The 20 biggest interior and home creators in Korea
These are the largest accounts on the list, sorted by followers at our read. The biggest is 꽃님이 김경선 (@gyungseonkimlorena) with 340K followers. Follower count and Reel reach do not line up. 코루비 (@corub_i) has a median of 280K views per Reel on 340K followers, while 소소별 (@sosobyul) has 120K followers, a 0.01% engagement rate and 388 views per Reel.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| 꽃님이 김경선 (@gyungseonkimlorena) | 340K | 0.61% | 1,078 | Digital creator |
| 코루비 (@corub_i) | 340K | 1.34% | 280K | Personal blog |
| 헤이두 (@hejdoodoo) | 280K | 4.95% | 120K | Reel creator |
| 랭쑤 (@913mr) | 280K | 0.43% | 3,755 | Reel creator |
| 쭌뭉 (@jjun2_mam) | 250K | 0.78% | 29K | Home and lifestyle product reviews |
| 그린티카 (@greentica) | 240K | 0.57% | 23K | Personal blog |
| 유이🇰🇷 (@uue_home) | 220K | 1.76% | 16K | Digital creator |
| 꼼수살림 (@ggom_susalim) | 200K | 1.71% | 36K | Home organization and household product recommendations |
| 일상 뷰티 리빙 준짱맘 (@seoyeongkyeong) | 200K | 0.72% | 40K | Digital creator |
| 풍요로/리빙,살림 (@pungyoro) | 180K | 1.18% | 35K | Digital creator |
| 하블리🩷 (@havelybaby) | 160K | 0.77% | 20K | Reel creator |
| 황혜연 (@daily_ribbon) | 150K | 0.56% | 6,554 | Digital creator |
| 투엘홀릭 (@zkong05) | 140K | 0.21% | 644 | Blogger |
| 진진 홈카페 (@jinjin_cafe) | 130K | 1.05% | 2,921 | Reel creator |
| 소소별 (@sosobyul) | 120K | 0.01% | 388 | Blogger |
| 살림해커 (@salim___hacker) | 120K | 1.47% | 160K | Reel creator |
| 리뷰하는 이지주부의 꿀팁 살림노하우 (@easyjubu) | 120K | 0.13% | 7,022 | Blogger |
| 윤슬 (@lora.moon26) | 120K | 0.71% | 8,828 | Digital creator |
| 이라앳홈 (@ira_at_home) | 110K | 6.16% | 230K | Digital creator |
| Honeyjubu (@honeyjubu) | 110K | 1.01% | 5,576 | Reel creator |
20 Korean home creators with 10K to 100K followers and high engagement
Of the 93 micro creators, these 20 have an engagement rate at or above the tier median of 0.90%, sorted from highest. We left out accounts whose average likes plus comments were higher than their median Reel views, and accounts with no Reel view count, because we could not check their response numbers. A high rate can come from a comment giveaway, so open a few recent posts before you reach out.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| 애즈유아 (@asyouare1181) | 25K | 18.30% | 7,202 | Digital creator |
| 다채 (@dachae.home) | 11K | 16.13% | 18K | Home and interior lifestyle |
| 헤이줄스 (@heyjules_log) | 13K | 10.47% | 1,780 | Digital creator |
| 사라 (@oneulnargum.sarah) | 27K | 9.51% | 16K | Digital creator |
| 삼둥홈 (@3doong_home) | 34K | 9.47% | 4,772 | Digital creator |
| 살림 시작 (@salim_start_) | 33K | 9.34% | 88K | Newlywed lifestyle and easy home cooking |
| 꿀맛살림 (@ggulmat_salim) | 70K | 8.36% | 90K | Creator |
| 으닝홈 (@fran._.hy) | 13K | 5.13% | 1,078 | Digital creator |
| 기밍 (@giming_zip) | 11K | 4.03% | 7,834 | Blogger |
| 서 나래 (@bom_seoha_) | 12K | 3.82% | 2,214 | Beauty and personal care |
| 베이지니 하우스 ˚₊⋆ 🏠 (@bei_jini__) | 10K | 3.70% | 2,237 | Parenting and baby wellness |
| 함은서 (@milchak.tem) | 29K | 3.55% | 15K | Reel creator |
| 쭈영인영home ୨୧ 감성육아 (@jooyoung5959) | 11K | 3.50% | 937 | Digital creator |
| nanna_green (@sum.mer.bb) | 11K | 3.29% | 2,034 | Digital creator |
| 이수 ♥ 감성 리빙 (@awesome_in_autumn) | 11K | 2.15% | 1,778 | Digital creator |
| 김주혜 (@evrymo.w_ina) | 28K | 2.08% | 2,452 | Digital creator |
| Jung Home (@pink_jungs) | 14K | 1.97% | 3,174 | Reel creator |
| 쵸윗홈🏠 (@choweet__home) | 18K | 1.74% | 1,834 | Digital creator |
| 알콩홈 · 집스타그램 (@alcong__home) | 15K | 1.62% | 3,002 | Digital creator |
| 피노로그 (@pino.log) | 25K | 1.35% | 336 | Digital creator |
Instagram categories of Korean interior and home creators
The most common profile category is Digital creator, on 61 accounts. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter. Accounts labelled Blogger have the lowest median engagement rate, 0.30%, and three of them sit in the top 20 above with rates from 0.01% to 0.21%.
| Instagram category | Creators | Median engagement rate |
|---|---|---|
| Digital creator | 61 | 1.06% |
| Reel creator | 20 | 0.83% |
| Blogger | 14 | 0.30% |
| Personal blog | 12 | 1.19% |
| Creator | 2 | 6.62% |
| Home and lifestyle product reviews | 1 | 0.78% |
| Home organization and household product recommendations | 1 | 1.71% |
| Home and interiors | 1 | 0.79% |
How we built this list
- A creator counts as active in Korea by the country in their Virev profile, the caption language (more than half of their posts in Korean) and place names in the bio. We removed accounts set to another country.
- We picked creators whose profile category or main niche in Virev, or whose Korean bio, uses words such as 인테리어 (interior), 집꾸미기 (home decorating), 오늘의집 (Ohouse), 리빙 (living) or 살림 (housekeeping).
- Only individual creators are on the list, and brands, media pages and shops are not. Each one has at least 1,000 followers and at least 6 measured recent posts.
- The engagement rate is average likes plus average comments on the 6 to 12 most recent feed posts, divided by followers at the read.
- Median Reel views is the median view count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a view count. 104 of the 122 creators have one.
- We read these numbers between October 16 and October 22, 2026, and follower counts move after that, so check the live profile before you send an offer. The page shows public profile numbers only, with no emails or phone numbers.
More Korean creator lists
For Korean creators across niches, see our 36 Korean influencers with a recent post for each one, and the 45 Korean beauty influencers. For other niches in Korea, we built lists the same way for Korean fashion and lifestyle creators, and Korean-language lists for Seoul, food, parenting and pets. Related reading: micro and nano influencers and do sponsored posts perform worse.
Find more interior and home creators in Korea
This page lists 122 creators from one data pull. Search Korean interior creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement rate, and to see each creator's recent posts.
