Instagram Guide
Do hashtags still work? We measured 35 million posts: +4% on Instagram, +10% on TikTok (2026)
A post with hashtags gets 1.04x the likes and comments of the same account's posts without them on Instagram, and 1.10x on TikTok.
Blog Tag
Reach
3 articles are tagged Reach: 1 data study from Virev's creator database and 2 reference notes. Start with "Do hashtags still work? We measured 35 million posts: +4% on Instagram, +10% on TikTok (2026)".
3 articles
Start here
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- Campaign measurementReference Explain reach, impressions and views in one campaign Understand why campaign reach, impressions and views disagree, with current platform definitions and a worked report that marks incompatible exposure counts.
- Creator discoveryReference Read audience overlap estimates before combining creators Learn how shared followers change combined audience counts, calculate a hypothetical overlap, and check what estimates can tell you about campaign reach.
