TikTok Guide
Plan a TikTok campaign without depending on one trend
Build a TikTok creator campaign around lasting product questions, with optional trend treatments, planned replacement edits and clear approval decisions.
Blog Tag
Creator briefs
How to write the brief a creator works from: required facts, claim limits, creative room and the review criteria, with worked examples for Instagram, TikTok and YouTube.
27 articles
Start here
All articles
- Creator managementGuide Write a creator brief that leaves room for judgment Separate required facts, creative choices, prohibited claims and review criteria in a creator brief, with a complete hypothetical YouTube sponsorship example.
- BeautyGuide Build a beauty creator campaign around supportable product claims Plan a beauty creator campaign with a claim-source matrix, product demonstrations and review checkpoints for evidence, local rules and paid reuse.
- InstagramGuide Build an Instagram creator brief around the viewing experience Write an Instagram influencer brief with a worked Reel, Story and carousel example, plus checks for framing, accessibility, disclosure and the next action.
- YouTubeGuide Choose YouTube sponsorship formats by the viewer's task Compare YouTube sponsorship formats by viewer intent, explanation depth, production work and measurement, with a matrix and a hypothetical product campaign.
- FashionGuide Review sustainability claims in creator fashion content Match fashion creators' environmental claims to garment and process evidence. Use a claim register to narrow wording, flag gaps and review the final post.
- YouTubeGuide Write a YouTube integration brief without dictating the whole video Build a YouTube sponsor integration brief with a worked example, claim limits, a demonstration plan, disclosure requirements, and a segment review checklist.
- TikTokReference Brief TikTok creators on product claim limits Review TikTok product claims before filming. Match statements to evidence, separate branded-post and ad rules, and route uncertain claims to a reviewer.
- TikTokReference Build a TikTok product demonstration shot list Plan a six-shot TikTok product demo that shows the task, setup, result, and limits. Use a factual-claim checklist to catch unsupported promises before posting.
- Creator outreachReference Explain product limitations before a creator accepts Share availability, eligibility, compatibility and claim limits before a creator agrees. Use a worked offer attachment to identify mismatches before filming.
- Creator managementReference Give creator feedback that names the change needed Write influencer content feedback with six revision examples. Tie changes to the agreed brief, identify added scope, and give creators clear acceptance criteria.
- TikTokReference Plan a creator response video to a recurring TikTok question Choose a product question worth filming, check TikTok reply support and permissions, and brief a creator with a clearly labeled fictional cleaning example.
- TikTokReference Write a TikTok brief around the first explanation Give TikTok creators a clear audience problem, a product truth to show and a next action. Use a worked brief that separates requirements from creative choices.
- BeautyReference Brief a creator on fragrance without inventing sensory facts Build a fragrance influencer brief that labels product facts, brand scent notes and creator impressions, with a worked example and claims review steps.
- BeautyReference Brief creators on cosmetic versus treatment language Use this beauty influencer claims checklist to flag treatment, safety and evidence language for review before a U.S.-targeted creator post goes live.
- FashionReference Brief creators on fabric and care facts Give fashion creators verified fiber, construction and care details. Use a garment fact card to separate product claims from personal try-on impressions.
- TikTokReference Evaluate TikTok trend relevance before using it Use a trend review sheet to check audience fit, original context, music rights, changed meaning, and expiry before committing to a TikTok brand post.
- YouTubeReference Include captions and transcripts in a YouTube sponsorship plan Agree on reviewed captions, transcript checks, language coverage and correction owners before a YouTube sponsorship goes live. Includes a quality checklist.
- InstagramReference Make an Instagram product Reel understandable without sound Brief creators on accurate captions, readable text, and visible product steps. Use a sound-off review checklist and an illustrative Reel storyboard.
- BeautyReference Plan a beauty routine video with several products Plan a multi-product beauty video with one sponsor. Use a storyboard to disclose relationships, verify application order and remove unsupported combination claims.
- FashionReference Plan a seasonal fashion campaign when weather varies Coordinate fashion creator content across climates with a two-market worksheet, local weather checks, stock deadlines and agreed outfit alternatives.
- BeautyReference Plan reusable beauty tutorials with hygiene boundaries Write a beauty tutorial hygiene brief with single-person kits, a preparation checklist, product-specific instructions and clear rules for stopping a shoot.
- BeautyReference Plan texture and application shots for a beauty launch Use a six-shot beauty product demo storyboard to show amount, texture, application and finish, with conditions recorded and performance claims tied to evidence.
- YouTubeReference Plan YouTube Shorts as a distinct deliverable Scope a sponsored Short separately from a long video. Check format, links, disclosure, usage and reporting with a companion-Short brief and comparison table.
- Creator outreachReference Respond when a creator proposes a different content format Assess a creator format counterproposal by comparing its purpose, production work, reuse rights and measurement. Use a decision sheet before approving.
- BeautyReference Review beauty filters in sponsored content Review beauty filters against the product result they change. Use a shot-level checklist and decision tree to separate reshoots, effect labels and ad disclosures.
- FashionReference Show garment fit without promising it fits everyone Use this fit-review prompt sheet to separate garment measurements, a creator's chosen size and personal preferences, with a worked caption for a try-on.
